Fabiola is a portrait photographer who specialized in transformative high school senior sessions. Fabi has a young and modern vibe to her work and she wanted to build an authentic brand that would make her clients be a part of the experiences she can provide to them.
We went for fun colors, that are happy but somewhat muted so it won't be too young. The use of an elegant serif type for the logo gives an exclusive vibe to the brand, but the choice to use it in lowercase makes it more friendly and approachable.
The result is a modern brand, that represents the quality and exclusivity of her work but at the same time, the fun colors make it more attainable and approachable.