A brand that talks about money, in an uncomplicated and fun way.
Guarda O Troco (Save the Change in English) is a Brazilian online platform that has the goal to talk about investment in an easy and fun way, by simplifying technical terms and complex theories.
The founders, Luna and Jac, came to us looking to create a brand that is modern, fun, and that would be capable to resonate and connect to a younger audience.
The logo creates an allusion to a coin falling into a safe but also the math symbol for divide (÷). the color palette, we went for bold colors, with high contrast, that demand attention. The result is a fun and happy brand but at the same time can be associated with trust and quality.