Finding a way to stand out amidst a sea of brands is hard, one little search on Instagram, and you will find hundreds of people offering a similar service/product as you. So how can you grab your audience's attention? How do you make them stop scrolling their feed because you intrigued them? And eventually convert them into a long term, loyal customer?
Brands, like you and I, have personalities and that need a lot more than just a logo for people to connect to. People crave connection. They want to be part of something bigger than themselves, and a good brand offers just that, a belonging experience.
Creating this experience is a process but undoubtedly very necessary if you want to build a brand that has meaning and connects to your consumers. To help you with that we listed the below “road map” to help you build a brand that is just not another ordinary brand, but an extraordinary one.
Why is your brand worthy of people's attention?
Your brand purpose is the reason the brand exists beyond making money. In order to have a really powerful brand purpose, it needs to relate to the product or service itself.
What does your brand stand for?
Your core brand values are the beliefs that you, as a company, stand for. They serve as the compass that guides your brand’s story, actions, behaviors, and decision-making process.
Who are you trying to reach?
Define your persona (dream client). That person that you absolutely love or would love to work with. Be as specific as you can; what's their names, age, hobbies, likes, and dislikes? This will help you understand their needs and pains, and how you can position yourself as the solution.
Check out the competition
You have to check what others are doing, not so you can copy them but to be as different as you can from them and to find an unexplored part of the market where you can build your own lane and be unique.
Describe how your brand is different from its competitors and where, or how, it sits in customers’ minds. The goal is to create such a strong position statement that people will immediately think about you as the problem solver for a specific problem.
After all is said and done you have to keep in mind that your greatest strength is always your uniqueness. Nobody can ever tell your story the way you tell because they don’t have the same life experience as you or your point of view. Here’s our piece of advice: don’t be afraid to be you, take the leap, get out of your comfort zone, drop the ordinary, let’s be extraordinary. Dare to be EXTRA!